About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 is a skincare personalisation engine that helps D2C brands guide every user to the right products, based on what’s inside them. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
Users like what we’ve built. Brands are only beginning to discover us. Until we get in front of them, Crea8 is a product people like, not a business. Marketing must bridge that gap by showing brands how effective personalisation can improve conversion and engagement.
If you want a startup line for your CV, this is not the place. If you want to build something from scratch next to the founder, keep reading.
The role
Help win Crea8’s first paying skincare brands by generating discovery calls through targeted outreach and persuasive content. Over time, build Crea8’s visibility and trust so more brands reach out to us directly.
What you’ll accomplish
- Outbound: Generate discovery calls with skincare brands through email, LinkedIn, and other relevant channels using existing content automation systems.
- Inbound: Build Crea8’s visibility and credibility through content, press, and other channels that encourage brands to reach out to us.
- Partnerships and Relationships: Build relationships with people at and around target brands, create opportunities for introductions, and turn these connections into conversations.
Build a repeatable marketing system with clear metrics, documented learnings, and evidence of what works.
What a week can look like
You’ll run email campaigns, manage the CRM pipeline, publish content, pitch relevant publications and creators, and test new channels. You’ll track what generates business opportunities, build industry relationships, and show brands how Crea8 addresses their challenges.
Who we are looking for
Strong communication skills matter. You should be comfortable writing persuasive messages, reaching out to people you don’t know, following up, and finding better ways to get a response.
A willingness to question conventional marketing approaches, figure out what works for us, track results, and adjust when something isn’t working is equally important.
While 1 to 2 years of experience in marketing, growth, or sales is preferred, it isn’t required. If you have less experience, show us something you’ve grown or built on your own.
Pay, equity and employment
Employment: Full-time from day one, with a three-month probation period.
Stipend and Progression: Rs. 15,000 - Rs. 20,000 per month for the first three months, increasing up to 100% per month from month four, on successful completion of probation. As Crea8 grows, my aim is to improve compensation based on business performance, your contribution, and what the company can sustainably support.
The role includes an equity grant (0.5 - 3%), with the exact grant finalised before the offer letter. This allows you to participate in Crea8’s long-term growth.
Location: Bengaluru preferred. Remote work available, with one in-person day per week for Bengaluru-based candidates.
How we work
You work with me, not under me.
I value initiative and independent thinking, and I know you don’t like being micromanaged when you like your work.
We care about outcomes, but we also understand that experiments won't always succeed. What matters is that we learn from the results, communicate openly, and make better decisions over time.
Founder’s Note
I started Crea8 because people deserve better information about the skincare products they use. The industry relies heavily on marketing claims, leaving consumers unsure what to put on their skin. For brands, this means high acquisition costs, low conversion, and weak customer lifetime value.
Our consumer product has attracted 20,000+ users, with 14% purchase conversion, average sessions exceeding 20 minutes, and 3.8 products per purchasing user. Now, we’re focused on turning that traction into a sustainable business by bringing our personalisation engine to skincare brands.
I’ve taken the product as far as I can alone. As my first full-time hire, you’ll help win our first brand customers and build a marketing system that eventually brings brands to us.
I’m looking for someone who wants to do more than execute tasks. You’ll have the freedom to challenge my thinking, experiment with new approaches, and build systems we can keep improving.
Your work will directly shape how Crea8 grows.
We’re still pre-revenue, which means there’s plenty to build and learn. If you’re ambitious about your own growth and want to take ownership of something from the early stages, I’d like to hear from you.